I have often been driving from Naples to Southwest Florida International Airport (RSW) for an early morning flight wishing I had something to wake me up. Well, if any of the renderings are close to how the Hertz Arena will look, this building will definitely do the trick!

While The Janet Berry Luxury Home Team has long been the Face of Estero Real Estate, our arena will have a new face and a new look.

Hertz relocated their world headquarters from New Jersey 3 years ago, and they are celebrating their 100 year birthday today. Now the home to the Everblades Hockey team will be renamed The Hertz Arena. I absolutely love the name, and I bet it will look good too.

Hertz and the Florida Everblades announced that they have entered into a naming-rights agreement, renaming the home of the Everblades hockey team to “Hertz Arena.” The agreement entails updating the facility’s interior and exterior* with the Hertz logo and other branded signage, further strengthening Hertz’s commitment to Southwest Florida and Estero, where the company is headquartered.

“Establishing strong roots in Southwest Florida has been very important to us since relocating our world headquarters to Estero in 2015,” said Hertz President and Chief Executive Officer Kathryn Marinello. “So many of our employees and customers live, work and travel here. We’re proud to call Estero our home and committed to making a positive impact in the community, which includes this exciting new partnership with the Everblades and the many special events thousands of people will enjoy at Hertz Arena.”

“The Florida Everblades are extremely pleased to enter into a naming-rights agreement with Hertz,” said Florida Everblades President Craig Brush. “We are about to embark on our third decade in Southwest Florida and to be a partner with such a prestigious company is a dream come true. We look forward to a long-term relationship – one that will allow us to continue to serve the community for years to come.”

In addition to serving as the home of the Florida Everblades ECHL AA Premier Hockey League team for the past 20 years, the approximately 7,000-seat arena hosts hundreds of concerts, entertainment and sporting events each year.

“Hertz is celebrating its 100th anniversary this year, marking a new era for our company and iconic brand,” said Hertz Chief Marketing Officer Jodi Allen. “As we continue building our legacy of providing exceptional service and a wide selection of premium vehicles, we’re also enhancing how people experience the Hertz brand. With the addition of several new travel, sports and entertainment partnerships earlier this year, and now through Everblades hockey and the many events hosted at Hertz Arena, we’re able to help people create more memories than ever before.”

*The proposed design rendering for the exterior of Hertz Arena is subject to approval from the Village of Estero.