Get a Better Price with a Better Listing Description

Want to improve Your Sales Price and Your Chances of Selling Your Naples Florida Home?

Fill your listing description with positive, verifiable words such as “beautiful,” “spacious”, “inviting” and “stunning.” A study by Dr. Bennie D. Waller of Longwood University found that each positive word increased the sales price by roughly 1 percent and improved the probability of selling by 9.2 percent. The key is the words have to accurately describe the home.

If you have spent any time searching for homes, you have probably noticed that the description of properties is one of the most neglected (and perhaps most important) elements of a listing in our MLS. Not only do Realtors not spend much time or effort on this element to describe your home for sale, but is (very often) left completely blank.

OK, So You've Decided to Sell Your Home, You Have Selected Your Real Estate Team, and You've Signed The Listing Agreement. If You've Selected the Correct Real Estate Team a Professional Team of Photographers and Videographers Have Either Done Their Shoot or They Are On The Way! Congratulations! Now What?

If You Hired The Janet Berry Luxury Home Team, They Are Putting Together an Unbelievable Social Media Strategy To Professionally Show Your Home to As Many Eyeballs as Possible!

The Professional Photos, Video and Cinematic Virtual Tours Will Catch Their Eyes, But What Will They See Next? After seeing a home that catches their eye, an interested buyer will dig into to the property description.

The Term “Beautiful” may help your home sell 15% faster, while the term “Motivated” may help your home sell 15% slower (ask me about my other opinions of the term “motivated”.

Other good, positive terms to use are: “Landscaped”, “Move-in Condition”, “Good Value”, “Granite”, “Maple”, “Gourmet”, “Updated”.

Some terms that may not be considered positive are: “Clean”, “Quiet”, “New Paint”, “As-Is”, “Rental”, “Starter”, and “Handyman Special”.

The term “Must-see” was shown to be statistically insignificant.

When you and your Realtor (you should help in this process) should use these terms as guidelines when creating the description of your home when you advertise it for sale.

Janet Berry of the Berry Luxury Home Team at Premiere Plus Realty is a noted Naples Florida Real Estate Expert, and the team leader of one of the perennial top real estate teams in Southwest Florida. She consistently helps those in all price ranges in Naples and Southwest Florida from entry level condos, to multi-million dollar beachfront mansions. Everyone benefits from the same top-notch service and professionalism, and the knowledge and experience of a team with over 20 years experience with real estate in Naples and Southwest Florida.